Social media is a jungle. If you want to market your sites through social media (which we strongly recommend), keep the following two points in mind.
1. Pick ONE channel. (Trying to master all of them means you master none of them)
2. Stick to it. (Post daily. Measure monthly.)
– What Do We Mean? –
Ok, those points may not be particularly helpful in the short version, so here is a slightly more in-depth version.
1. The Channel of Choice
The social media channel (site) you pick should play to your strengths, and should also be one that is popular with your market. If you take great photos as you travel, but are not great at writing blog posts, Pinterest is your thing (take a look at Dohop’s Pinterest to see how this is done). If you are good at making contacts and meeting new people, Twitter might be your thing.
The go-to site for most of you should be Facebook, because it is relatively easy to use (and we all use it anyway). Google Plus is fine, but I get the feeling that most of its users are in the US, so if your marketing focus is on the US, give them a try (I suggest this as part of your SEO, but don’t really have much faith in it working to get traffic to your site). If you an write in a clear voice and are knowledgeable on something, you might want to start blogging.
Pick one of these channels and get started. Do it now.
The choice of social media channel, however, is not nearly as important as point 2….
Success will not come overnight. The thing is that it is easy to get frustrated that your Social Media marketing efforts are not having any effect, especially at first. But you should stick to it. After a few years, we are up to 40,000 fans on Facebook. We post something every day, and often post three or four things. This is as simple as just posting a photo of New York or a kitten with a suitcase.
The most important thing is that we stuck with it. There were times when we wanted to shut it down because it was easier to just buy ads in a paper or on Google Adwords. But these don’t last. Fans on Facebook are always there, we can speak to them when we want (though Facebook increasingly makes us pay for this).
Whatever platform you use, make sure you stick to it. Growth will be slow, but it will be there.
If you want to measure success, do it in months. “How many Facebook fans did I get this month?” is a far better measurement of how you are doing than “How many people visited my site from Facebook today?”
You will see an increase… but only if you stick to it. Opening a Facebook page for your brand and then just waiting for the fans to come will not make you happy. Posting something daily will. Whether you end up on Facebook, Twitter, Pinterest or something else, make sure to spend time on it.
Great. Any Questions?