I know – How dare I criticize the great Google? After all, they are one of the most amazing companies on this planet. Not only have they mastered search engine technology, but they have also entered, and quickly dominated, many other markets.
So, when Google entered the flight search market, by introducing Google Flights, many people were expecting to see the best flight search. Is that what they got?
The short answer is no, and here is why.
Missing low-cost airlines and OTAs
Have you ever wondered why Google Flights is so incredibly fast? It’s because this technology allows Google to calculate prices for major airlines in advance and have them ready when you search. But this method does not work for some low-cost airlines and OTAs and, therefore, simply won’t always get you the best price.